Nhau uye Press

"Tekinoroji" mumafashoni ishoko rakakura rinobata zvese kubva kudhata yechigadzirwa uye kuteedzera kusvika kune kutakura zvinhu, manejimendi ezvinyorwa uye kunyora mazita embatya. Senguva yeamburera, tekinoroji inovhara misoro yese iyi uye iri kuwedzera kutsoropodza kugonesa mabhizinesi emhando dzedenderedzwa. tinotaura nezve tekinoroji, isu hatisisiri kungotaura nezvekutevera zvipfeko kubva kumutengesi kuenda kuchitoro chezvitoro kuti tiyere kuti zvipfeko zvakawanda zvakatengeswa sei, hatisi kungotaura nezve kuratidza nyika yekwakabva uye (kazhinji isingavimbike) ruzivo nezve chigadzirwa zvinhu kuumbwa Ruzivo. .Panzvimbo iyoyo, inguva yekuisa pfungwa pakusimuka kwe "digital triggers" mukusimudzira inodzokororwa mafashoni emhando.
Mune denderedzwa rekutengesa uye rekurojesa bhizinesi modhi, mabhureki uye vanopa mhinduro vanofanirwa kudzorera zvipfeko zvakatengeswa kwavari kuti zvigadziriswe, zvishandiswezve kana kushandiswazve. yakavakirwa-mukati lifecycle tracking.Panguva yekurenda, chipfeko chega chega chinoda kuteverwa kubva kune mutengi kugadzirisa kana kucheneswa, kudzokera kune inorenda hesitori, kune inotevera mutengi.Mukutengesazve, yechitatu-bato mapuratifomu anofanirwa kunyatsoziva kuti ndeipi mhando yechipiri- zvipfeko zvemaoko zvavanazvo, zvakadai sedhata rekutengesa uye rekutengesa, izvo zvinobatsira kuona kuti ndezvechokwadi uye zvinozivisa matengo evatengi kuitira kutengeswazve mune ramangwana.Input: Digital trigger.
Digital zvinokonzeresa zvinobatanidza vatengi nedata riri mukati mesoftware platform.Rudzi rwevatengi vedata vanogona kuwana runodzorwa nemhando uye vanopa masevhisi, uye inogona kuve ruzivo nezve chaiyo zvipfeko - senge mirairo yavo yekuchengeta uye fiber content - kana kubvumira vatengi. kutaurirana nemhando pamusoro pekutenga kwavo - nekuvatungamirira kuKu, semuenzaniso, mushandirapamwe wekushambadzira wedhijitari pakugadzirwa kwembatya.Parizvino, nzira inonyanya kuzivikanwa uye yakajairika yekubatanidza zvinokonzeresa dhijitari muzvipfeko ndeyekuwedzera kodhi yeQR kune chinyorwa chekuchengeta kana kune imwe yakasarudzika yakanyorwa yakanyorwa kuti "Scan Me."Vatengi vazhinji nhasi vanoziva kuti vanokwanisa kuongorora kodhi yeQR nefoni, kunyangwe kutora kodhi yeQR kuchisiyana nedunhu.Asia inotungamira mukurerwa, uku Europe ichisaririra kumashure.
Dambudziko nderekuchengeta QR kodhi pachipfeko nguva dzese, sezvo mavara ekuchengetedza anowanzo temwa nevatengi.Hongu, muverengi, newewo!Tose takazviita kare.Hapana mavara anoreva kuti hapana data.Kuderedza njodzi iyi. , mabhureki anogona kuwedzera kodhi yeQR kune yakasonwa yakarukwa label kana kupinza iyo label kuburikidza nekupisa kupisa, kuve nechokwadi kuti QR kodhi haicheke kubva panguo. kuti iyo QR kodhi yakabatana nekutarisira uye ruzivo rwemukati, ichideredza mukana wekuti ivo vachayedzerwa kuiongorora iyo chinangwa chayo.
Chechipiri ndecheNFC (Near Field Communication) tag yakaiswa mukati me tag yakarukwa, iyo isingaite zvakanyanya kubviswa.Zvisinei, vagadziri vembatya vanofanirwa kujekesa kune vatengi kuti iripo mune yakarukwa tag, uye vanofanirwa kunzwisisa kuti sei. kudhawunirodha NFC muverengi pane yavo smartphone.Mamwe mafoni, kunyanya ayo akaburitswa mumakore mashoma apfuura, ane NFC chip yakavakirwa muhardware, asi kwete ese mafoni anayo, zvinoreva kuti vatengi vazhinji vanofanirwa kudhawunirodha akazvipira NFC muverengi kubva kune imwe. app store.
Yekupedzisira dhijitari trigger inogona kuiswa ndeye RFID (radio frequency identification) tag, asi RFID ma tag haawanzo kutarisana nevatengi. Pane kudaro, anoshandiswa pa hang tag kana kurongedza kuronda kugadzirwa kwechigadzirwa uye warehousing lifecycle, nzira yese. kune mutengi, uye wozodzokera kumutengesi kuti agadziriswe kana kutengeswa.RFID tags inoda vaverengi vakazvitsaurira, uye muganhu uyu unoreva kuti vatengi havagoni kuzviongorora, izvo zvinoreva kuti ruzivo rwakatarisana nevatengi runofanira kuwanikwa kune imwe nzvimbo.Naizvozvo, RFID tags inobatsira zvikuru kune Vanopa mhinduro uye maitiro ekupedzisira-ekupedzisira sezvavanofambisa kurongeka mukati mehupenyu hwese cheni.Chimwe chinokanganisa mukushandiswa kwayo ndechekuti RFID ma tag haawanzo kugeza-kuenderana, izvo zvidiki pane zvakanakira denderedzwa hembe modhi muindasitiri yezvipfeko, uko kuverenga kunowanikwa. zvakakosha nekufamba kwenguva.
Mabhureki anofunga zvinhu zvakati wandei pakusarudza kushandisa zvigadziriso zvehunyanzvi hwedhijitari, kusanganisira remangwana rechigadzirwa, mutemo weramangwana, kudyidzana nevatengi panguva yehupenyu hwechigadzirwa, uye kukanganisa kwezvakatipoteredza kwembatya. Vanodawo kuti vatengi vawedzere hupenyu hwavo. Nguo nekudzokorodza, kugadzirisa kana kuzvishandisa zvakare.Kuburikidza nekushandisa nehungwaru kwezvinokonzeresa zvedhijitari uye ma tag, mabhureki anokwanisawo kunzwisisa zvirinani zvinodiwa nevatengi vavo.
Semuenzaniso, nekutevera matanho akawanda ehupenyu hwenguo, mabhureki anogona kuziva kana kugadziriswa kunodiwa kana nguva yekuraira vatengi kuti vadzokorore zvipfeko.Mavara edhijitari anogonawo kuve akanyanya kunaka uye anoshanda sarudzo, sezvo mavara ekuchengetedza emuviri anowanzo kuchekwa. kusagadzikana kana kusatarisika, nepo zvinokonzeresa zvedhijitari zvinogona kugara pachigadzirwa kwenguva yakareba nekuisa zvakananga panguo .Kazhinji, mabhureki anoongorora madhijitari anokonzeresa zvigadzirwa zvingasarudzwa (NFC, RFID, QR, kana zvimwe) zvichaongorora nzira iri nyore uye isingadhuri. kuwedzera dhigirii yedhijitari kune yavo iripo chigadzirwa pasina kukanganisa iyo dhijitari inokonzeresa Kugona kugara kune iyo yese yehupenyu kutenderera kwechigadzirwa.
Sarudzo yetekinoroji inoenderana nezvavari kuedza kuita.Kana mabhureki achida kuratidza vatengi ruzivo rwakawanda pamusoro pemashandisirwo embatya dzavo, kana kuti kuvarega vasarudze matorero ekutora chikamu mukudzokorodza kana kudzokorodza, vanozoda kushandisa zvinokonzeresa dhijitari senge. QR kana NFC, sezvo vatengi vasingakwanisi kuongorora RFID.Zvisinei, kana brand ichida kushanda zvakanaka mumba kana outsourced inventory management uye asset tracking mukati mekugadzirisa nekuchenesa masevhisi emodhi yekurenda, ipapo inowachwa RFID ine musoro.
Parizvino, kunyora mazita ekuchengetedza muviri kunoramba kuri chinodikanwa chepamutemo, asi kuwedzera kwenhamba yemitemo yakanangana nenyika iri kufamba ichienda kukubvumira kutarisirwa uye ruzivo rwemukati kuti rupiwe digitally.Sezvo vatengi vanoda kujeka pamusoro pezvigadzirwa zvavo, danho rekutanga nderekufungidzira kuti madhijitari anokonzeresa. ichawedzera kuonekwa sekuwedzera kune zvinyorwa zvekuchengetedza kwemuviri, pane kutsiva.Iyi nzira yehuviri inowanikwa zvakanyanya uye isinganyanyi kukanganisa kune zvigadzirwa uye inobvumira kuchengetedza mamwe mashoko pamusoro pechigadzirwa uye inobvumira kuwedzera kubatanidzwa mu e-commerce, Mamodheru ekurojesa kana ekudzokorodza.Mukuita, izvi zvinoreva kuti mavara emuviri acharamba achishandisa nyika kwaakabva uye kuumbwa kwezvinhu zvenguva yemberi inotarisika, asi angave ari pazita rimwe chete kana mamwe mavara, kana akadzikwa mujira pacharo, zvinogoneka Kuongorora. zvinokonzeresa.
Izvi zvinokonzeresa zvemadhijitari zvinogona kuwedzera kujeka, sezvo mabhureki anogona kuratidza rwendo rwenguo rwekugovera uye anogona kuona chokwadi chembatya. Pamusoro pazvo, nekubvumira vatengi kuti vatarise zvinhu muwadhiropu yavo yedhijitari, mabhureki anogonawo kugadzira nzira itsva dzemari pamapuratifomu edhijitari nekuita kuti zvive nyore. kuti vatengi vatengesezve hembe dzavo dzakasakara.Pakupedzisira, zvinokonzeresa zvedhijitari zvinogona kugonesa e-commerce kana rendi kuburikidza, semuenzaniso, kuratidza vatengi nzvimbo yepedyo bhini ravo rakakodzera rekudzokorodza.
Adidas''Infinite Play' chirongwa chekudzokorora zvakare, chakatangwa kuUK muna 2019, chinozotanga chagamuchira chete zvigadzirwa zvakatengwa nevatengi kubva kune zviri pamutemo adidas chiteshi, sezvo zvigadzirwa zvinoiswa otomatiki munhoroondo yekutenga online uye zvotengeswa zvakare. Izvi zvinoreva kuti zvinhu hazvigone kuongororwa. kuburikidza nekodhi panguvo pachayo.Zvisinei, sezvo Adidas inotengesa chikamu chikuru chezvigadzirwa zvayo kuburikidza nevatengesi uye vatengesi vechitatu, purogiramu yedenderedzwa haisviki vatengi vakawanda sezvinobvira.Adidas inoda kuwana vatengi vakawanda vanobatanidzwa.Sezvo inotendeuka kunze, mhinduro yatove muchigadzirwa.Kuwedzera kune yavo tech uye label shamwari Avery Dennison, Adidas zvigadzirwa zvatova nematrix kodhi: inofambidzana QR kodhi inobatanidza zvipfeko zvevatengi kuInfinite Play app, zvisinei kuti chipfeko chaive kupi. kutenga.
Kune vatengi, sisitimu iyi iri nyore, uye maQR macode ari kuita basa rakakosha padanho rega rega. zvimwe zvigadzirwa zvakatengwa kuburikidza neadidas chiteshi.
App yacho inobva yaratidza vatengi mutengo wekutenga patsva wechinhu ichocho.Kana uchida, vatengi vanogona kusarudza kutengesa zvakare chinhu chacho.Adidas inoshandisa nhamba yechikamu chechigadzirwa chiripo pane label yechigadzirwa kuitira kuti vashandisi vazive kana chigadzirwa chavo chakakodzera kudzorerwa, uye kana zvakadaro. , ivo vachagamuchira Adidas kadhi yechipo semuripo.
Chekupedzisira, resale solutions provider Stuffstr inofambisa kunhonga uye inogadzirisa kuenderera mberi kwezvigadzirwa zvisati zvatengeswa kuInfinite Play chirongwa chehupenyu hwechipiri.
Adidas inotaura zvikomborero zviviri zvikuru zvekushandisa shamwari QR code label.Chekutanga, QR code content inogona kuva yekusingaperi kana dynamic.Digital triggers inogona kuratidza humwe ruzivo apo zvipfeko zvinotanga kutengwa, asi mushure memakore maviri, marashi anogona kuchinja ruzivo runooneka kuratidza, zvakadai sekuvandudza magadzirirwo enzvimbo.Chechipiri, QR code inozivisa hembe imwe neimwe yega.Hapana hembe mbiri dzakafanana, hadzina kana mataira akafanana uye ruvara.Ichi chiziviso cheasset-level chakakosha pakutengesa zvakare nekurenda, uye kuAdidas, zvinoreva. kukwanisa kunyatso fungira mitengo yekutenga, kuona zvipfeko zvechokwadi, uye kupa vatengi vehupenyu hwechipiri izvo zvavakatenga chaizvo tsananguro.
CaaStle is a turnkey inotungamirirwa zvizere sevhisi inoita kuti mabhuraki akadai seScotch neSoda, LOFT naVince vape mhando dzemabhizinesi ekurenda nekupa tekinoroji, reverse logistics, masisitimu uye zvivakwa semhinduro-yekupedzisira.Pakutanga, CaaStle yakafunga kuti yaida kuronda zvipfeko pachiyero cheasset yega yega, kwete maSKU chete (kazhinji angori masitayera uye mavara).Sezvinoita CaaStle inoshuma, kana mhando iri kuita mutsara modhi apo zvipfeko zvinotengeswa uye zvisingadzoserwe, hapana chikonzero chekutevera ese asset.In pachiitiko ichi, chinongodiwa chete kuziva kuti yakawanda sei yehembe ichagadzirwa nemutengesi, ingani inopasa, uye kuti ingani inotengeswa.
Mumuenzaniso webhizinesi rekurenda, midziyo yega yega inofanirwa kurondwa yega.Unofanirwa kuziva kuti ndezvipi midziyo iri mumatura, inogara nevatengi, uye ndeipi iri kucheneswa. Izvi zvinonyanya kukosha sezvo zvine chekuita nekupfeka zvishoma nezvishoma uye kubvaruka kwembatya. sezvo vane maitiro akawanda ehupenyu.Mabrand kana kuti vanopa mhinduro vanogadzirisa zvipfeko zvekurenda vanofanira kukwanisa kutarisa kuti nguo imwe neimwe inoshandiswa kangani panzvimbo imwe neimwe yekutengesa, uye kuti mishumo yekukuvadza inoshanda sei semhinduro yekuvandudza kwekugadzira uye kusarudzwa kwezvinhu. kwakakosha nekuti vatengi havagone kuchinjika kana vachiongorora kunaka kwembatya dzakashandiswa kana dzekurenda; nyaya diki dzekusona dzingave dzisingagamuchirwi.Paunenge uchishandisa asset-level tracking system, CaaStle inogona kuteedzera zvipfeko kuburikidza nekuongorora, kugadzirisa, uye kuchenesa nzira, saka kana chipfeko chikatumirwa kune mutengi negomba uye mutengi achinyunyuta, vanogona. tsvaga chaizvo zvakakanganisika mukugadziriswa kwavo.
Mudhijitari yakakonzerwa uye yakatevedzwa CaaStle system, Amy Kang (Director weChigadzirwa Platform Systems) anotsanangura kuti zvinhu zvitatu zvakakosha zvakakosha; tekinoroji kushingirira, kuverenga uye kumhanya kwekuzivikanwa.Mumakore apfuura, CaaStle yakashandura kubva kumachira emucheka uye ma tag kuenda kumabhakodhi uye zvishoma nezvishoma kuenda kuRFID inogezeswa, saka ndakasangana nekutanga-ruoko kuti zvinhu izvi zvakasiyana sei pamhando dzetekinoroji.
Sezvinoratidzwa netafura, zvinonamirwa zvemachira nezvinamirwa hazvinyanyi kudiwa, kunyangwe zvigadziriso zvakachipa uye zvinogona kuunzwa kumusika nekukurumidza.Sezvinoita CaaStle inoshuma, zvakanyorwa nemaoko mamaki kana zvimiti zvingangopera kana kubuda muwash.Barcodes. uye RFID inowachika inoverengeka uye haipedzi, asi zvakakoshawo kuve nechokwadi chekuti matrigger edhijitari akarukwa kana kusonerwa munzvimbo dzinoenderana pahembe kudzivirira maitiro ekuti vashandi vepadura vanogara vachitsvaga mavara uye kuderedza kushanda zvakanaka.Washable RFID ine simba zvinokwanisika nepamusoro-soro yekuzivikanwa kwekumhanya, uye CaaStle nevamwe vazhinji vanotungamira mhinduro vanopa vanotarisira kutamira kune iyi mhinduro kana tekinoroji yawedzera kuwedzera, senge kukanganisa mitengo kana uchitarisa zvipfeko mune imwe iri pedyo.
The Renewal Workshop (TRW) ibasa rakazara rekupedzisira-kusvika-kumagumo rekutengesa rine muzinda muOregon, USA ine yechipiri base muAmsterdam.TRW inogamuchira pre-consumer backlogs nekudzoka kana post-consumer products - inoronga kuti ishandiswezve, uye inosuka uye. inodzoreredza zvinhu zvinogoneka kuita se-zvitsva mamiriro, kungave pawebhusaiti yavo kana pawebhusaiti yavo White Label plugins varondedze pane shamwari brand mawebhusaiti.Kunyora kwedhijitari kwave kuri chinhu chakakosha chemaitiro ayo kubva pakutanga, uye TRW yakaisa pamberi peasset-level tracking. kufambisa iyo branded resale bhizinesi modhi.
Zvakafanana neAdidas neCaaStle, TRW inotarisira zvigadzirwa paasset level.Vanobva vapinda muwhite-label e-commerce platform yakanyorwa nemhando chaiyo.TRW inotarisira backend inventory uye basa revatengi.Chipfeko chimwe nechimwe chine barcode uye serial nhamba, iyo TRW inoshandisa kuunganidza data kubva kumhando yekutanga.Zvakakosha kuti TRW izive zvakadzama zvembatya dzakashandiswa dzavanadzo kuitira kuti vazive chaizvo kuti ndeipi shanduro yembatya dzavanadzo, mutengo pakuvhurwa uye matsanangurirwo ayo kana yadzoka. kutengeswa zvakare.Kuwana ruzivo rwechigadzirwa ichi kunogona kuve kwakaoma nekuti mabhurendi mazhinji anoshanda mumutsara system haana maitiro ekuzvidavirira nezvechigadzirwa chekudzoka.Pachakatengeswa, chakanyanya kukanganwika.
Sezvo vatengi vachiwedzera kutarisira dhata mukutenga kwechipiri-ruoko, senge ruzivo rwechigadzirwa chepakutanga, indasitiri inobatsirwa nekuita kuti iyi data iwanikwe uye kuchinjika.
Saka remangwana rakamira sei? Munyika yakanaka inotungamirwa nevatinodyidzana navo uye mabhurendi, indasitiri ichaenderera mberi mukugadzira "mapasipoti edhijitari" embatya, mhando, vatengesi, vanogadzira zvakare uye vatengi vane zvinozivikanwa pasi rose zveasset-level digital trigger nezvimwe zvinogona. Inowanikwa.Iyi tekinoroji yakamisikidzwa uye mhinduro yekunyora zvinoreva kuti haisi yega brand kana mupi wemhinduro auya neayo evaridzi maitiro, achisiya vatengi vavhiringika mugungwa rezvinhu zvekurangarira.Mupfungwa iyi, ramangwana refashoni tekinoroji rinogona zvechokwadi batanidza indasitiri kutenderedza maitiro akajairwa uye kuita kuti loop iwanikwe kune wese munhu.
Hupfumi hwedenderedzwa hunotsigira mabhureki ezvipfeko kuti awane kutenderera kuburikidza nezvirongwa zvekudzidzisa, master makirasi, kuongororwa kwedenderedzwa, nezvimwe.Dzidza zvimwe pano