Albert Einstein akamboti, "Dai ndaiva neminiti imwe chete yekuponesa pasi, ndaizopedza masekonzi 59 ndichifunga uye sekondi imwe chete kugadzirisa dambudziko." Kuti ugadzirise dambudziko ripi neripi, zvakakosha kunyatsofunga.
Pane nhanho ina dzehembekurongedzadhizaini yekufunga inoda kutariswa kwakadzama: nhanho yemhando, nhanho yeruzivo, nhanho yebasa uye nhanho yekudyidzana.
1. Brand level
Apparel packagingndiye anoona mutakuri wechiratidzo. Iko kurongedzerwa kwemhando dzakaita seHermes, Chanel uye Tiffany&co inoshamisa muruvara uye Logo.
Kuburikidza nedhizaini yekurongedza kuti ive yeruzhinji brand, kuvandudza kukwikwidza kwemhando, kusimbisa hunhu hwechigadzirwa, simbisa bhizinesi mufananidzo. Chiratidzo chechiratidzo cheiyo brand chinosanganiswa mudhizaini yekurongedza kusvika padanho repamusoro kuti riumbe yakasarudzika brand hunhu, inova chiteshi chakakosha kudzamisa hunhu hwevatengi uku uchisiyanisa zvigadzirwa zvemakwikwi.
2. Chiyero chemashoko
Ruzivo ndiyo organic musanganiswa wezviratidzo zvechiratidzo, ruzivo rwemavara, mapatani, mavara, zvimiro, zviwanikwa uye zvimwe zvinhu zvinoenderana nezvinangwa zvakasiyana. Chete neruzivo rwakajeka, zvakajairwa zvemukati, kuitira kuti vashandisi vawane ruzivo rwaunoda kuburitsa, uye vanoda kusvetukira mu "musungo" wekutengesa kwako.
3. Chikamu chebasa
Chinangwa chekutanga chekurongedzandeyekuchengetedza zvigadzirwa uye kufambisa zvifambiso. Kana kurongedza chiri chigadzirwa, chinosimudzira kushandiswa. Uyezve, vatengi vachabhadhara pakiti.
Gadzira chikamu chekurongedza chechigadzirwa, kurongedza kunoita kuti chigadzirwa ive nani kushandisa. Semuyenzaniso:
Hanger pack: Iyi inobata dhizaini ficha ndiyo yakakwana mhinduronguo kurongedzamuzvitoro, uchitora mbatya dzako uchinosungirira kumba.
4. Chiyero chekudyidzana
Kuzvitaura zviri nyore, kurongedza hakufanirwe kuve nemabasa chete, asiwo ruzivo uye manzwiro, kuitira kukwezva vashandisi kubhadhara zvakanyanya kurongedza.
a. Sensory stimuli
Kana vatengi vachibata pasuru, hunhu uye kunaka kwepakeji kunogona kuzivikanwa. Mukusarudza kwezvigadzirwa, iwo makuru mabhureki anonetsawo kuronga
b. Kuvhura nzira
Packaging ndiro jasi rechigadzirwa, nzira yekuvhura ndiyo nhanho yekutanga mushure mekunge mushandisi aiwana, kuita kwakatsetseka kwenzira yekuvhura kwakaringana kubvumira vatengi kuona kutsvaga kwemhando yekukwana.
c. Kudyidzana kwepfungwa
Iyo mhando inoda kutarisisa manzwiro, kubatanidza kupa kwezvakatipoteredza uye kushandisa zviratidziro uye zvimwe zvinhu kupa kurongedza kukosha kwepamusoro kwemanzwiro. Funga nezvemaitiro emushandisi kana uchishandisa chigadzirwa, kuitira kuti mushandisi agone kupindirana nekurongedza.
Dhizaini yekurongedza dhizaini chirango chakazara, kuyedza simba remhando, kunzwisisa muvatengi, kunzwisisa kweiyo mhando, kuchera kwakadzama kwekutengesa mapoinzi, kunzwisisa kwezvigadzirwa, kugona kugadzirisa mafonti, mifananidzo uye ruzivo, kugona hunyanzvi hwekurongedza zvinhu, maitiro. chimiro uye basa, kuratidza uye kutengesa kugona, nezvimwewo. Naizvozvo, dhizaini yekurongedza haisi mufananidzo wakagadzirwa pakombuta, asi chigadzirwa chinopinda mutengi psychology uye musika uye pakupedzisira unoona kukosha kwekutengesa.
Dzvanya chinongedzo pazasi kuti uwane mamwe mazano matsva ekurongedza kwembatya.
https://www.colorpglobal.com/packaging-branding-solution/
Nguva yekutumira: Jun-17-2022
