Kune indasitiri yemafashoni, kusimudzira kwakasimba injiniya yehurongwa, kwete chete kubva kumusoro-soro zvigadzirwa, asi zvakare iri mukugadzirwa kwechigadzirwa uye maitiro ekudzidzira yakaderera kabhoni kuburitsa muketani yekugovera, kumisikidza zviratidzo zvakasiyana zvebasa revanhu, uye kuvaka. chikwata chenyanzvi.Zvechokwadi, hazvina kukwana kungova neboka renyanzvi. Kubudirira kwakasimba kunofanirwawo kusimbiswa uye kuitwa maererano nehuzivi hwebhizinesi hwekambani, kusanganisira kukosha kwekambani yekusimudzira mune ramangwana, kusanganisira vashandi nevadyidzani kuti vagadzirise kubvumirana uye kuita zvishoma nezvishoma mukubatana.
Sezvo kusimudzira hakugone kuitwa nebhizinesi rimwechete, munhu mumwechete kana boka diki, chero chigadzirwa chinogadzirwa neindasitiri yemafashoni chinosanganisira matambudziko enguva refu mukutengesa keteni, saka mabhizinesi anoda yakarongeka uye yakazara-yakabatana nzira yekufunga mukuita. .Havasi vagadziri vakazvimiririra vari kutora matanho ekusimudzira. Kunyangwe makambani akaita seH&M aita kuti budiriro ive musimboti weiyo mhando sehofori yekukurumidza-fashoni pasi rose. Saka, chii chiri shure kwekuchinja uku?
Mafungiro nemaitiro evatengi.
Vatengi vajaira kutenga zvavanoda nekufunga kushoma mune zvakakura zvinorehwa nekutenga.Ivo vanoshandiswa kune yakakurumidza fashoni modhi, iyo yakave yakawedzera kufambiswa nekukwira kwesocial media. Vanopesvedzera fashoni uye kubuda kwemafashoni kunosimudzira kutengwa kwembatya dzakawanda kupfuura nakare kose.Kuwanikwa uku ndiko kuzadzisa zvinodiwa here kana kuti kupa kuri kugadzira kudiwa?
Paive nemukaha mukuru pakati peizvo vatengi vanoda kutenga nezvavanotenga chaizvo, nevatengi vachiti vachatenga zvigadzirwa zvinogara (99 muzana) zvichienderana nezvavanotenga chaizvo (15-20 muzana). Sustainability inoonekwa sechinhu chidiki chechiratidzo icho chisingafanirwe kusimudzirwa kare.
Asi mukaha wacho unoratidzika kuva muduku. Sezvo vatengi vachiwedzera kuziva kuti pasi riri kuwedzera kusvibiswa, indasitiri yemafashoni inofanirwa kutarisana nekuchinja. Neshanduko yezvitoro zvakakura uye e-commerce, vatengi vari kusundidzira shanduko, zvakakosha kuti mhando dzakaita seH&M dzigare nhanho imwe kumberi.Zvakaoma kutaura shanduko inoshandura maitiro ekushandisa, kana maitiro ekushandisa anosimudzira shanduko yemaindasitiri.
Mamiriro ekunze anomanikidza shanduko.
Chokwadi ndechekuti zvave kunetsa kufuratira mhedzisiro yekushanduka kwemamiriro ekunze.
Nekuda kwekuchinja kwemafashoni, ipfungwa iyi yekukurumidzira iyo inosimudzira chero kusundidzira kwekusimudzira. Zviri pamusoro pekupona, uye kana mhando dzemafashoni dzikasatanga kushanda kuti dzideredze kukanganisa kwadzo kune zvakatipoteredza, shandura zvakanyanya mashandisiro avanoita zviwanikwa, uye nekuvaka kusimudzira mumabhizinesi avo modhi, ivo vanozodzikira munguva pfupi iri kutevera.
Zvichakadaro, Fashion Revolution's "Fashion Transparency Index" inoratidza kushomeka kwekutengesa cheni Transparency yemakambani eFashoni: Pakati pemakumi maviri nemakumi mashanu epasirese fashoni nemhando dzekutengesa munguva yakapfuura 2021, 47% vakaburitsa runyorwa rwevatengesi vetier 1, makumi maviri nenomwe muzana vakaburitsa runyorwa. yetier 2 vatengesi uye tier 3 vatengesi, ukuwo 11% chete vakaburitsa runyorwa rwevatengesi vezvigadzirwa.
Nzira yekusimudzira haina kutsetseka. Mafashoni achine nzira refu yekuwana budiriro, kubva pakutsvaga vatengesi vakakwana uye machira anogadzikana, zvishongedzo, nezvimwe zvakadaro, kuti mitengo irambe ichienderana.
Iyo brand ichabudirira zvechokwadibudiriro inoenderera mberi?
Mhinduro ndeyekuti hongu, sekuonekwa, mabhureki anogona kugashira kugadzikana pamwero mukuru, asi kuti shanduko iyi iitike, mabhureki makuru anozofanira kupfuura kungogadzirisa maitiro avo ekugadzira. Kujeka kwakazara kwakakosha kune makuru mabhureki.
Ramangwana rekusimudzira fashoni rinoenderana nekushanduka kwemamiriro ekunze pasi rose. Asi musanganiswa wekuwedzera kuziva, mutengi uye kudzvanywa kwemuratidziri pamhando, uye shanduko yemutemo yakaburitsa nhevedzano yezviito. Avo vakarangana kuisa brands pasi pekumanikidzwa kusati kwamboitika. Iyi haisi nzira iri nyore, asi ndeimwe iyo iyo indasitiri isingachakwanise kufuratira.
Tsvaga dzimwe sarudzo dzakasimba muColor-P pano. Sezvishandiso zvezvipfeko zvefashoni uye chinongedzo chekurongedza, nzira yekusimudzira mhinduro yekumaka uye kuita isu pachedu kusimudzira kwakasimba panguva imwe chete?
Nguva yekutumira: Jul-28-2022
